Trellis Bank: Use collapsed after a prompt change that made responses longer.
Aisha Bello
The problem
Branch staff had stopped using an onboarding assistant, and nobody could say when or why.
What we did
Assembly tracked sustained use rather than activation, per branch and per task type.
The result
Use collapsed after a prompt change that made responses longer. Reverting it restored adoption within a week.
Activation looked fine forever. Nobody was measuring whether people came back.
Share




