The Cost-per-Outcome Study

About this report

Every organisation can report token spend. Almost none can report cost per completed, uncorrected outcome.

We instrumented 180 estates to establish that denominator, and found variance between comparable agents of more than tenfold.

What is inside

• Methodology and sample composition
• Headline findings, with year-on-year comparison
• Breakdown by industry and organisation size
• What we would do differently next time